Xerxes the Great was the fourth King of Kings of the Persian Achaemenid Empire in 500 BC. His empire stretched from India to Egypt and parts of Europe. It was the largest and most powerful empire in the area at that time.

We are proud of branding our performance beverages in the name of the great king, because his power and shortcomings fit perfectly with our principle that you need more than energy to be a better version of yourself.™

Stay tuned as we plan to reincarnate Xerxes, King of Kings, as a badass anti-hero and our brand ambassador.